First, CONGRADUALTIONS! That is super exciting! There are hundreds of millions of customers that visit Amazon to shop every day who are looking to buy products and that is great news for you! You’ve taken your first few steps towards becoming a top seller by setting up your store. Now, you must stand out from your competition and the best way of doing this is by investing in world-class professional product photography.
As a new online store, drawing the attention of shoppers is a must! Captivating, quality and appealing product photography images are the most effective when showcasing multiple angles that highlight key points and give customers the best next thing if they can’t walk into your store. By presenting clear and crisp images to potential customers, you start to build trust by showing them that your transparent and the product is exactly as advertised. By using eye-catching and exceptional photos they also become key drivers for your store engagement that increase your conversion and retention rates which also directly influence customer lifetime value that increase sales and the loyalty of a customer.
Establishing realistic expectations of a product also comes to play as well. Of course, you want to sell as many units as possible, but you also want the customer to be happy or you’re going to spend all your time dealing with returns instead of growing your business. Online purchases result in much higher return rates so set realistic expectations for your customer about your product!
